Reading the market

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I love to read – I think it is one of life’s great pleasures, although despite that I still don’t get quite as much time as I’d like to plough into my books. As such, I am always interested in refining my to-read list, to get maximum value out of my reading time. This year one of my resolutions is to read at least one book a month – and many of those will be business books.

I think it’s incredibly important to keep alert to new trends, new ways of thinking and new ideas that can help evolve your business and its market impact – not to mention your own growth as an entrepreneur and a businessperson. Especially when the nature of business is changing so quickly – and in such exciting ways.

There so much to explore and gain perspective on; from the impact of Millennials, only set to grow stronger and stronger as Generation X leaders move up and out, to the ‘connection economy’ as industry thinkers such as Seth Godin have coined it – where companies such as Air BnB, Uber and Facebook create their value by building relationships and connections, rather than physical assets.

Or perhaps you want to b

e more productive and get an insight into how other people structure their work and goals? Or you might want to dip into a great biography to gain inspiration from the stories of those who have been there before you and done amazing things – the industry leaders, pioneers and mavericks that make business great and often change the world.

One thing’s for sure, reading the right material will open your mind and your horizons. Here are some of the books I will be reading this year….join me on Goodreads and let me know if you’re reading any of them too. And of course, any other recommendations for good reads are enthusiastically received! Tweet me or find me on Facebook

The Revenue Growth Habit: The Simple Art of Growing Your Business by 15% in 15 Minutes Per Day by Alex Goldfayn. An interesting idea, set out through 22 techniques business can use to improve how they communicate their value to their customers.

Misbehaving: The Making of Behavioral Economics by Richard Thaler. A look at why we do the seemingly inexplainable and illogical things we do – and what really motivates our behavior in the market.

The Rise of the Robots: Technology and the Threat of Mass Unemployment by Martin Ford. What are the implications of robotics for business – and indeed our lives.

Everybody Matters: The Extraordinary Power of Caring for Your People Like Family by Bob Chapman and Raj Sisodia. Something close to my heart, as I believe that ethical business starts with how you treat your employees. This book looks at the success of people-centric manufacturing and technology business Barry-Wehmiller, and is written by its long-time CEO.

Rework by Jason Fried & David Heinemeier Hansson. A book that turns business on its head, offering up provocati